Facebook doesn't want your company to get burned by shady "social media gurus", so today it expanded its Preferred Developer Consultant program into the new Preferred Marketing Developer program which offers certifications for high quality developers of apps and Page management, ads, and Insights tools and services. In March we got the scoop that Facebook planned to overhaul the PDC program, and today it finally executed by combining it with the Marketing API program and admitting?141 more companies to bring the total approved developer count to 232. It also launched a new directory and lookup tool to let clients search for consultants by location, expertise, feature, business model, and whether they serve small, mid, or enterprise-sized customers. Making sure companies that spend marketing dollars on its platform have a positive experience is crucial to getting them to buy more ads, make Facebook the center of their online marketing strategy, and boost the social network's revenues.transcendentalism bells palsy channel 5 news uc berkeley harrison barnes brett ratner stevie nicks
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