Shared Resort Real Estate Ownership 2012: a Market Perspective ...

The ownership of shared resort real estate has become a preferred way to vacation for millions of Americans, according to the latest national research commissioned by Interval International, a prominent worldwide provider of vacation services. Among the findings: an estimated 12 million adults now own what is commonly referred to as ?timeshare,? and among the most appealing attributes associated with shared ownership is the ability to exchange, cited by eight in ten current owners.

These findings are from the newly-released Shared Resort Real Estate Ownership 2012: A Market Perspective, which is being distributed at the 14th Annual Shared Ownership Investment Conference held September 18 ? 20, in Orlando, Florida. The survey was conducted by MMGY Global with a nationally-representative sample of 810 active leisure travelers who met specific criteria with respect to their age and annual household income.

?The observations of this report, when viewed through the lens of current shared resort real estate owners, as well as non-owners who are interested in purchasing, will enable developers to compete more effectively in the broader lodging and hospitality sector,? said Peter C. Yesawich, Ph.D., vice chairman of MMGY Global.

?The implications suggest that the preferred product offerings and services will continue to evolve with the shifting social values of today?s leisure travelers. The results also reveal that the concept of shared ownership aligns well with marketplace trends, which bodes well for continued industry growth.?

?We believe this study will be extremely useful to developers and marketers since it examines the changing travel habits, preferences, and intentions of current and prospective owners. It provides valuable insights, such as those relating to price points and product characteristics, that indicate how the industry may need to evolve,? added Bryan Ten Broek, Interval?s senior vice president of resort sales and business development for North America.

Notable Findings

• Leisure travelers interested in purchasing shared resort real estate tend to be married (63%) and average 42 years of age. Approximately four in 10 report having children who live in their household full time.
• Leisure travelers interested in purchasing shared resort real estate took an average of just over three (3.4) leisure trips during the past 12 months, and spent an estimated $1,730 on lodging accommodations.
• Eight in 10 leisure travelers who are current owners (80%), and a comparable percentage of prospective purchasers (84%), prefer a beach or lake experience on vacation.
• Nearly nine in 10 prospective purchasers are interested in staying at a condominium-style resort during the next two years.
• Mini-vacations and weekends at shared ownership resorts are, by far, the most highly rated incentives to participate in a sales tour, with eight in 10 leisure travelers who are prospective purchasers (83%) citing their appeal.

The data for this study were collected during June and July 2012 using a nationally representative panel of U.S. consumers, prequalified and screened for specific demographic and behavioral characteristics. Respondents were adults who: took at least one trip for leisure purposes of at least 75 miles away from home that required overnight accommodations during the previous year; were between 25 and 64 years of age; and reported a minimum annual household income of $50,000.

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Joe Hickman, the Asia Pacific Executive Director of Interval International & Preferred Residences will be attending the AOCAP Conference and taking part in two seminars (listed below) on the second day of the conference.

Joseph Hickman ? Executive Director Asia Pacific, Interval International & Preferred Residences

Joe Hickman has held the position of executive director for Interval International Asia-Pacific based in Singapore for over seven years.? He has responsibility for implementing business development activities for Asia-Pacific, including affiliating resorts with Preferred Residences and Interval International?s global network, developing and directing all sales and resort marketing strategies, as well as managing developer client relationships.

Hickman has lived and worked in Asia for well over twenty years and has spent his entire professional career in the hospitality and timeshare industries. ?He has amassed experience in a broad range of areas including sales and marketing, finance, resort services, business development and call center operations.? Prior to Interval International he served as the area director/vice president for HMC Asia Pacific, which specializes in hotel club programs. ?He lead the marketing efforts and pre-opening for both the Conrad Hong Kong and Shangri-La Hotel Kuala Lumpur and for several years, directed the sales and marketing efforts of the Westin Philippine Plaza, Manila and International Sales and Marketing for Westin?s Bonaventure Hotel in Los Angeles. ?Mr. Hickman served as International Director of Sales/Marketing for Hilton?s Conrad Hotel Division prior to taking on responsibility for marketing of Hilton Grand Vacations Club (HGVC) in Las Vegas. ?His responsibilities included all marketing and lead generation for HGVC?s first purpose-built 200-unit timeshare resort in Las Vegas.? He also served as corporate director for vacation ownership for Hilton Hotels and was part of the team that pioneered Hilton?s early entry into the timeshare business.

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11:15 ? 12:10
THE NEED FOR A REGIONAL TRADE ASSOCIATION
Hear the views of Industry Leaders from a number of different jurisdictions regarding the vital role and importance of a well supported regional Trade Association and how various legislative frameworks around the region have impacted the industry.
Moderator: Howard Nusbaum,?President and Chief Executive Officer, American Resort Development Association [ARDA]
Panelists: Ramy Filo, CEO, Classic Holidays, Queensland, Australia
Khor Poh Waa (to be confirmed)
Joe Hickman,?Executive Director Asia Pacific, Interval International, Singapore

14:30 ? 15:15
EMERGING TRENDS IN MARKETING, SALES AND DISTRIBUTION
A panel of Innovators will provide some insights into new marketing and distribution channels which can be used within the Shared Ownership Industry in order to reach your target markets cost-effectively; the session will also feature some highly innovative concepts related to accommodations.?
Moderator: Joe Hickman, Executive Director Asia Pacific, Interval International, Singapore
Panelists: Roger Searl, CEO, Millionaire Asia
Simon Squibb, CEO, Loft, Hong Kong
Mark Greedy, CEO, Elite Resorts of Asia-Pacific

Source: http://www.aocap.org/shared-resort-real-estate-ownership-2012-a-market-perspective/

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