Tuesday, July 19, 2011

Successful Marketing Campaigns: How to Create and Build Them | My ...

Using email as a marketing medium has turned out to be one of the most effective ways of reaching your existing customers and getting new ones. Other online marketing methods such as banner ads, PPC, etc can prove to be expensive on the long run, especially since there are no ?repeat customers?. Email marketing on the other hand helps you send your message to a targeted audience who is interested in what you?re offering. Marketing with emails is becoming a widely used method to get the word out about products, mainly because it?s cost effective with high response. Any marketer who is able to tap into the true potential of email and build a marketing campaign with it can get amazing results. Effective email marketing is all about proper planning and having a strong execution strategy so that your email campaign helps you get targeted customers. It doesn?t matter what kind of a business you are into, email promotions can get it to the next level and help you build a loyal list of targeted prospects. In this article we will be discussing what exactly goes into building a successful email marketing campaign. Whether you want to promote SEOnuking related product with classified advertising or some other product, it will always give you results if you do it effectively.

The first rule you must follow is to never use email marketing for sending unwanted emails. No one likes receiving spam, those unwanted and unsolicited emails. To avoid this problem, you need to have a mailing list of people who have agreed to receive emails from you. There is also a safety issue as well when you send bulk emails to unknown parties. Spamming can get you and your site in serious trouble with your hosting registrar if someone claims they?ve been receiving unwanted emails from you. Creating your own list of targeted recepients is one way of ensuring you never face the spam issue. A list that is personal to your business is the most efficient method for implementing your email marketing campaign. Autoresponder services such as Aweber or GetResponse are an easy way to start building your subscription list. These two are considered the best of the autoresponder services, but there are others out there as well. After you enroll in an autoresponder service, you simply place a subscription form on your website and ask visitors to opt-in with an email address. You?ve now completed the first step in establishing a successful campaign that won?t get you into trouble over spamming So if you?re aiming to sell more of Ultra Spinnable Articles products with classified advertising, you will achieve that if you follow this formula.

Another thing you should be sure of is that your email are delivered to the inbox of your recipients? email and not automatically placed in the junk folder. Observe your subject line and see if it will work in the proper way. Spam filters target certain words so if you have those or similiar words in the subject line of your e-mail, it will automatically go into the trash bin. Do not use words such as, Earn Money, FREE, etc. If you use a search engine, you will be able to find a number of websites that can give you tips on what types of words you should not use. These sites can also give you a ?spam score? so you can tell how likely your email will be targeted as spam. Also, aside from the subject line, the content of your email is another place that should not contain words that will flag your email as spam. You should always be extra careful when it comes to what is included in your email. This is important because the e-mail could contain links. That means that domains that are promoted alot will most likely go to the spam folder. If a domain triggers a spam filter, the spam filters will keep the email from being delivered to your subscriber. However, to get around this, all you need to do is cover your links with another domain name so you will be able to have your links in the body of your e-mail without the spam filter blocking it. Overall, an email marketing campaign is composed of a lot of various details, and you need to focus on all of these. Who you send your email to and how you send your email and everything in between, all determine if your email marketing campaign strategy will work. Therefore, focus on the best practices and take care that all the important factors are in place and in turn your campaign should be very successful.

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Source: http://aboutmyhomebusiness.com/successful-marketing-campaigns-how-to-create-and-build-them/

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