Friday, October 12th, 2012 at 9:17 am ?
It can be very gratifying to own a health and fitness centre and be a personal trainer at the same time. You help your clients to become healthy and adopt an active lifestyle. Not only are you helping them have a fit body, but you are also assisting them in having a fit mind. But before you can do all of these and feel its rewards, you have to bring in clients and have them come back to you regularly. There are various methods in doing this like having an ad on the radio or television. So that you can give them out to anyone you meet, you can even have banners and flyers. Other than the standard methods, personal training marketing has other methods of advertising.
Another marketing channel is the internet. Not only is it fast, but it can be virtually free especially if you do it on a social networking site. You can start off with a forum or blog and share whatever fitness stories and tips you have. With regard to health and exercise, this also allows people to have a venue to talk about their concerns. In order to build a connection with the people, you can even have weekly chats. They will feel that they are talking to a real person over the web instead of just using a machine. Any questions and issues they have with keeping fit can be aired out.
You can offer them free consultations and tell them what they need and how you can provide them with their needs once you have made a personal connection with these people. Make it about them instead of making it about yourself. Make them feel that you genuinely care about the health and are not after their money. Just be sure that you don?t come off as desperate for clients.
It is important that you start off your business by building relationships with these individuals first. They will feel more secure in using your facilities knowing that there are staff members who will help them achieve their health needs after you have made this relationship with them. They will be able to recommend you to family and friends since trust has been established between the trainer and client. Since you will be able to have more clients, this will eventually lead to an increase in gym sales. To keep everyone happy, keep in mind to constantly meet their requirements.
Tagged with: gym sales ? Personal Training Marketing
Filed under: Direct Marketing
Like this post? Subscribe to my RSS feed and get loads more!
ryan leaf luke kuechly brad miller chandler jones peyton hillis fletcher cox charlotte bobcats
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.