Matt Pernice?s career trajectory ? from biology major to commercial real estate agent to residential real estate ? exemplifies that of many Realtors?. Once they get a taste of the real estate business, all previous plans tend to fall by the wayside.
Pernice obtained his real estate license (at the urging of a buddy who was selling commercial real estate) while attending classes at Arizona State University. He found he had a fondness for the residential part of commercial sales (the income-producing residential properties), and felt a pull toward the luxury market as well. He found he could do both by switching to residential sales.
Currently, Pernice works with a team of four, which allows him to provide the customer service he feels is vital to today?s real estate consumer.
?To me, it?s more about the relationships that come with real estate than actually selling someone a house. My belief is that you are only as good as your team. Having a strong support team in both your business and your personal life is what enables me to succeed,? Pernice said.
Pernice and team produce about $25 million in annual transactions. ?I would rather do fewer transactions and be diligent and provide terrific service for my clients than be overloaded. In this business it?s all about the small details that can so readily fall through the cracks,? he explains.
Pernice says that marketing is the backbone of his real estate business. ?Without marketing your real estate business would be dead. You must evolve as the market changes and, trust me, it is always changing,? he says.
His websites are the cornerstone of Pernice?s marketing plan. ?I do HD property tours that give buyers a first-person perspective on listings. I keep up with new programming techniques so my websites continue to evolve.?
Pernice sells real estate in Manhattan Beach and Hermosa Beach, two of the most desirable locations in Southern California. So, how much money is the average homebuyer willing to plunk down for the opportunity to live near the sand, have views of the Pacific and be within walking distance to a last-minute beach volleyball game or cocktails on the pier?
The median sales price last month was over $1.5 million dollars and climbing.
Now, a couple of commission checks on those sales would be enough to make just about any real estate agent happy, and Pernice is no exception. Aside from the money, however, he likes the relationships that occur as a result of listing and selling real estate, and not just with his clients. ?In our town it?s all about relationships with other brokers and professionals, too.?
Pernice?s advice to the aspiring agent is simple: ?Eat, drink and sleep real estate. That?s what it takes ? a 24-hour a day, non-stop effort.?
richard cordray shannon de lima joe torre west virginia university michele bachmann jessica biel tim howard
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