Social Media is an equalizer of influence. With every passing day, it is becoming bigger and better. Every business is embracing social media and creating huge opportunities via social networks, gaming business being one of them.
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Social Media Gaming is barely 3 years old but companies such as Zynga are reportedly making incredible profits of $ 500,000/day. This is not entirely new; even several years ago, before social media hype, game developers were working feverishly to promote games on online forums. Publishers used feedback from users back then, just as they do now. The feedback could easily show what you liked the most, what you disliked and what changes you would like to see in your favorite online games. Tech savvy marketers and publishers raised forum polls and tracked discussions from commercial and independent forums.
Today, Web based social media is an extremely effective platform which is driving worldwide players to online gaming market. This is known among the tech-savvy as the ?Zynga Phenomenon?. When Zynga poker was launched on social networking sites, it rapidly monopolized the niche of online gambling market and brought in amazing revenues in a very short span of time.
Social media games make social experiences fun and once users get addicted to such models, it is very hard for them to remain game-less. Keeping that in mind, game developers have read the minds of their audience and understood the fact that social media gaming is the ?next big thing?.
Facebook, of course is the king of all the social networks, and that is why big games like ?Starcraft 2? are anticipating integration with the social media giant. With the realization of the potential for revenue from social media gaming, Facebook shut down viral mediums and turned to good market rates for game advertising. This dramatically changed the social games economy. Studies showed that the cost of marketing social media games is almost the same as the cost of mature downloadable game business.? It is relevant to mention here that gamers are much more willing to pay for such online entertainment which they can easily access at home. . Statistics of social media gaming tell us that among today?s social gamers, about 60% of frequent players play with their friends, 33% play with their siblings and 25% play with their spouses/parents. In addition to this, there are about 25+ million people who play social media games on their mobile devices. This is just a small example of how big the online gaming world is!
One of the reasons of the immense popularity of social media gaming is its quick-accessibility; also, social networking sites offer a great number of friends with whom you ?can enjoy your games. Today, almost all the online entertainment is provided to us by social media and that is why we all believe in its power and strength. It is predicted that in future, non social media gaming will not only become old-fashioned but also obsolete.
Lastly, if you?re interested in launching your own social media game, we urge you to choose Askoli for the development and marketing of this endeavor. Given the right company, game-development can be not only lucrative, but also fun and interesting for you! Come ? rise with us!
Source: http://blog.askoli.com/welcome/social-media-%E2%80%93-evolution-for-gaming-market/
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