First Look: Survey Warns Of Consumers Turning Off From Digital Ads

With all the developments we?ve seen in online advertising over the years, you?d have thought that someone would have figured out how to put a halt to what must be one of the biggest issues of all: people are getting fed up with digital ads. A new report from YouGov, commissioned by mobile marketing company Upstream, spells out some of the problems: people feel like there are too many ads and that they are too pervasive. And the situation, it seems, is a vicious circle. Users are engaging with ads less and less: response rates that were at an average of 7 percent in 1997 have today plummeted down to 0.1 percent for an average online ad.

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