Online marketing spend has finally trumped print and businesses are fast realising the benefits of digital marketing such as online video marketing to reach a wider and more targeted audience. To add, traditional one-way communication inherent in print media is fast coming to an end, as internet users actively search the web and conduct product and service research before making purchase decisions. However, this web audience also has a shorter attention span as the instantaneous nature of the web pulls user attention in different directions, thus marketing messages need to instantly engage the audiences. Thus many businesses are turning towards online video marketing to get their branding and advertising messages across. Below are some online video marketing tips on how to produce and distribute effective business videos.
It is a mistake to think that once an online video is posted on YouTube it will be viewed, as everyday 150 000 to 200 000 videos are posted on YouTube alone, not to mention video posted on social networks and colocation hosting services. Furthermore, even if it is viewed it may not reach the right audience. Thus like any other marketing plan, online video marketing needs to be well executed. Ideally an online video marketing campaign should go viral, meaning that viewers share the video on online social channels such as LinkedIn and Twitter. An effective way to do this is to outsource to companies that offer ?viral seeding? through ?media placement?, that is guarantee that a video will get a certain number of views using quantifiable media solutions. However, as a business be clear of the target audience and emphasise that the online video marketing campaign be industry specific; numbers are useless if untargeted and can even damage a brand?s images.
Testimonials are one of the most effective methods of selling products or services although they need to be authentic as well as concise in order to get the opinion of a happy customer across. One of the major benefits of online video marketing is that one minute of online video can hold the same amount of information as an entire page of writing on hosted exchange services, further online video?s are often more engaging as it allows people to talk to people. Online video marketing is also a great way to demonstrate your product or distribute a user manual.
This article has gone through the very basics of how to best utilise online video marketing for a business. For further information on how online video marketing can be used to monitor audience reception, to replace PowerPoint presentations and tips for online video production, view the following article, Online Video Marketing for Your Business: Looking Forward.
Source: http://www.thecorneroffice.co/2012/02/online-video-marketing-business-introduction/
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