Executive coaching makes great ?corporate athletes?
Published |
| 2013 Fri 12 Jul |
Advertorial by CGF Research Institute
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Few people would dispute that South Africa is a nation of sports lovers.? By and large, South Africans just love watching sports.? Many of us actually practice some form of sport and a few of us are very good at it, as witnessed by last year?s Olympics.? We know that nobody with any sense will get involved in serious competitive sport without a coach.? Yet most business leaders merrily embark upon, or endeavour to thrive in the ?corporate race? with little support.? This is odd.? In sport, rules virtually never change; competitors are well identified and times to perform are properly set.? Whilst in business the rules of engagement are quite often dubious and competitors spring from anywhere, and most often at unexpected times; the environment is largely unpredictable. Why then do so many business leaders insist in navigating alone through the hazardous corporate waters?
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Whilst overseas it has become a more common practice to have your own executive coach in an effort to improve upon business leadership and decision making, regrettably in South Africa there is a common perception that executive coaching and mentorship is remedial, and mostly for people who are in trouble. Fortunately, reality could not be more different. Executive coaching is for good performers who aspire to become ?corporate athletes? and those who want to remain achievers and keep growing. The main purpose of executive coaching is to help leaders push their own boundaries and challenge their own paradigms which will benefit not only their career, but also bring more advantages to their organisation as a whole.
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Everyone has the ability to achieve a higher level of well-being in their professional lives. This is what executive coaching is about. Amongst other benefits, executive coaching can boost your confidence as a leader, place your career on a different trajectory, as well as elegantly quit the job you hate, or merely survive a promotion. Indeed, coaching of this nature scrutinizes the present to discover and create the best possible future for individuals who undertake this important process of self-improvement.
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Executive coaching is deeply motivational and it strives to inspire leaders to reach certain goals. This type of coaching concentrates on the individual, their well-being, personal goals and aspirations, and what they can do to help the organisation be more successful and sustainable.
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Executive coaching is addressed to every leader or aspirant leader, and includes;
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?i.???????????? Members of boards of directors: it is probably a gross understatement to say that the scene has changed dramatically over the past few years. In the business world, holding an executive title is demanding and carries many liabilities.? Mediocrity and complacency is just not good enough; this holds especially true for people who make the key business decisions in an organisation.? Coaches assist directors and executives reach higher levels of excellence. This is important because when an organisation is transformed, it must start from the top and work its way down.
ii.???????????? High performers: those who want to improve their knowledge and / or performance.
iii.???????????? Entrepreneurs: two main dangers lurk behind every small business; namely, not being successful enough or being too successful.? Statistics show that of 100 businesses created today, only 4 will still operate in five years time. Coaching is an aid to improve the odds.
iv.???????????? Recipients of a promotion: getting a promotion is only the beginning; but making a success of the promotion is the real aim. Regrettably -- most often than not -- once a person is promoted they are then left to their own devices without any proper support structures and this could be quite traumatic.? Forty percent of people who are promoted generally leave the company within 18 months.
v.???????????? Individuals looking for an efficient way to know themselves better, define and achieve their dream job.
vi.???????????? Individuals who end up hating their jobs:? the reasons may not be too important; finding win-win solutions is.
vii.???????????? Teams which need to be developed, or when new members join an existing team.
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There are various forms of coaching which can be offered in a corporate environment, and these include;
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?i.???????????? Executive coaching: this is the generic form of assisting a leader in their journey of discovery.
ii.???????????? Career coaching: the emphasis is on developing a career plan with the coachee, starting with helping coachees formulate what they love and are good at. Experience shows that if somebody makes a plan and puts their heart to it, they will invariably achieve it earlier than planned.
iii.???????????? Transition coaching (a euphemism for ?being between two jobs?): this is undoubtedly a most critical and stressful period in anybody?s professional life.
iv.???????????? Business coaching: the coachee is the enterprise. The Americans often use this term for a more people oriented type of business consulting. It is about proven approaches that will increase business success.
v.???????????? Leadership coaching (again not much different): it just emphasises that executive coaching is not only for individuals who have ?executive? in their job title.
vi.???????????? Team coaching: focused on productivity, performance and teaming.
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What all these forms of coaching have in common is that they allow the person being coached to discover, express and or challenge their own abilities in order to improve their leadership and even self-worth as they aspire toward their dream job or career.
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How does it work?
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The core of executive coaching consists of one-on-one coaching sessions, which are intensive and personalised. The initial phase is an in-depth evaluation of the coachee?s needs and wants. This is followed by clear goals setting (what the coachee expects to achieve through executive coaching). Goals must be stretching but achievable, measurable and relevant. During the sessions, intense listening and creative questioning aim at helping the coachee find a response to their own challenges. Each coachee is unique and the coaching programme must be tailored to the specific needs ? just like in sports. And, like in sports, passionate commitment is required from the coachee and their coach.
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CGF would be delighted to learn more about your challenges, your aspirations, your opportunities, your dreams and that of your organisation.? At CGF, we are able to design a coaching programme specifically tailored to address your requirements in this important area of your personal development.?
? Source: CGF Research Institute (Pty) Ltd? ?
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